What I Like About Texas

From Cowboys to Costumes: Fall in the Lone Star State

In this episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, takes listeners on a tour of Texas towns that shine in the fall. Diann Bayes of How Big Is Texas highlights the charm of small towns and their lively downtowns. Patricia Moore from the Bandera County CVB shares what makes Bandera the ultimate destination for authentic cowboy culture. Dustin Sternbeck from the City of Denton explains how Denton earned its title as the Halloween Capital of Texas. And Tanya Moody, executive director of Texas Downtown, explores how local events and revitalized downtowns bring communities to life. Packed with travel tips, local stories, and festive recommendations, this episode is your guide to autumn adventures across the Lone Star State.
This episode is sponsored by Discover Denton.
What I Like About Texas is produced by Association Briefings.

Game On: The Economic Impact of Sports Tourism in Texas

In this high-energy, home-run-hitting episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, dives into the powerhouse that is sports tourism in the Lone Star State. She’s joined by all-star guests Matt Wilson (Arlington Sports Commission), Josh Dill (Visit Frisco), April Walker-Davis (Visit Cedar Park Texas), and Drew Hays (Austin Sports Commission) for a lively look at how sports tourism is driving serious economic impact and fueling local pride. From packed hotels to booming restaurants, discover how sports tourism keeps Texas communities thriving—and why teamwork makes the dream work when it comes to sustaining success in this dynamic industry.
 
This episode is sponsored by Visit Cedar Park Texas.
 
What I Like About Texas is produced by Association Briefings.

Making a Splash: Texas Waterparks Bring Water Fun for Everyone

In this splash-worthy episode of What I Like About Texas, host Erika Boyd, President and CEO of the Texas Travel Alliance, dives into some of the Lone Star State’s most popular waterparks, just in time for summer. Later in the episode, she's joined by Richard Pretlow II, President of Morgan's Wonderland, who shares the inspiring story behind the world’s first ultra-accessible waterpark, designed for individuals of all abilities. Together, they explore the importance of inclusive fun, the magic of Texas attractions, and essential water safety tips as temperatures rise.
This episode is sponsored by South Padre Island.
 
What I Like About Texas is produced by Association Briefings.

Surf, Sand, & Texas Charm: Exploring the Gulf Coast

In the premiere episode of That's What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, explores some of the Lone Star State’s top coastal destinations. She’s joined by tourism leaders Brett Stawar (Port Aransas Tourism Bureau & Chamber of Commerce), Tony Lyle, CTA (Visit Galveston), Meredith Darden, CDME, CTE (Visit Corpus Christi), and Cindy Trevino (South Padre Island Convention & Visitors Bureau) to uncover the best beach activities, local festivals, birdwatching hotspots, and must-try eats. From family-friendly fun to rich history and resilient communities, this episode is your go-to guide for planning the perfect Texas coastal getaway!
This episode is sponsored by the Port Aransas Tourism Bureau & Chamber of Commerce.
 
That's What I Like About Texas is produced by Association Briefings.
 

What I Like About Texas Trailer

The Texas Travel Alliance, the primary advocate and voice for the Texas travel industry, is excited to announce the launch of What I Like About Texas, an original podcast series created to spotlight unique destinations, travel tales and tourism news from the great state of Texas. Check out the trailer for season one!